FIT Consulting is an Italian SME specialised in the field of transport and Logistics R&I. FIT designs, develops and promotes innovation, new business models and inspirational behavioural systemic change for mobility of people and goods. FIT’s ambition is to contribute to scale up digital and net-zero transition for cities and business by Physical Internet. The constant participation in numerous research projects in Italy and Europe has transformed FIT into a real laboratory of ideas translated every day into projects of excellence for the customers through a methodological path that transform the idea into the value.